Posted by: mobilitycloud | March 16, 2012

Miami Dolphins Transform Sun Life Stadium Into an Entertainment Destination for Fans With IBM Solutions and Flagship Solutions Group for Smarter Cities

As a life-long and loyal Miami Dolphins fan as well as a Season Ticket Holder, it will be great to know that when the season starts, I along with 75,000 of my closest friends will have the latest in state-of-the-art technology improving our fan experience even before we arrive at the stadium.  The Dolphins along with my good friends over at South-Florida based Flagship Solutions Group have teamed up with IBM to deliver real-time analytics that will provide a host of information to fan’s mobile devices including traffic alerts, parking, gate information, social media and even what concession lines are available, which is important to me as I must have the best of Miami foods, an Arepa at the game! Congratulation to Flagship CEO Mark Wylie and his team for the hard work and dedication to getting this completed for the upcoming season so us fans will have an even better experience at the stadium. Now if you would only solve our Quarterback situation and get us Manning, Flynn or the next version of Marino on the field so we can enjoy some playoff games in 2012, you’ll have made this Miami Dolphin fan real happy!
I’m also attaching two recent articles about the great technology that has been put in place, including a link to a video made by the Dolphins, IBM and Flagship for your viewing pleasure below.

http://www.prnewswire.com/news-releases/miami-dolphins-transform-sun-life-stadium-into-an-entertainment-destination-for-fans-with-ibm-solutions-for-smarter-cities-140680853.html (See Associated Miami Dolphins/IBM/Flagship Solutions Video at this link)

 IBM‘s Intelligent Operations Center Helps Miami Dolphins Enhance Game Day Experience

ARMONK, N.Y. and MIAMI GARDENS. Fla., Feb. 28, 2012 /PRNewswire/ — Today, IBM (NYSE:   IBM) announced a collaboration with the Miami Dolphins to integrate analytics technology into Sun Life Stadium, enhancing the overall experience for fans of sports, music and media with IBM solutions designed for Smarter Cities.

As a result, officials can gain real immediate insight into all stadium operations including visitor traffic, fan spending preferences and weather patterns, as well as social media sentiment, allowing them to predict and adjust accordingly based on real-time events.

Sun Life Stadium is a premier venue that hosts a variety of entertainment, media and business events, as well as marquee sports events including the Super Bowl and Orange Bowl. With millions of visitors in over 1.5 million square feet of space, coordinating 24,000 parking spaces and over 75,000 seats can lead to logistical and management challenges for the staff.

In collaboration with IBM business partner, Flagship Solutions Group (http://flagshipsg.com/), Sun Life Stadium is using IBM’s Intelligent Operations Center (IOC) for Smarter Cities, supported on the IBM SmartCloud, to address these challenges while also engaging fans by delivering an unmatched experience at an event.  Stadium staff can now offer a unique fan experience by enabling event specialists to more effectively manage visitor traffic, monitor inclement weather and analyze visitor spending habits on concessions, merchandise and dining services to better target the fans with premium products and services.

IBM’s Intelligent Operations Center, which helps manage and view interconnected operations across a city or a stadium, is designed to drive sustainable economic growth by helping organizations deliver more innovative services that exceed their citizens or customers’ expectations.

“Our challenge is to continue to make it exciting for people to come to our stadium as we compete with a constantly morphing entertainment industry that is increasingly interactive,” said Tery Howard, Chief Technology Officer, Miami Dolphins, “This collaboration with IBM will provide analytics capabilities to collect insight into massive amounts of data we generate every second to look through the eyes of the fan and develop unmatched services to create meaningful experiences for our visitors.”

IBM’s IOC provides Sun Life Stadium a complete interconnected view of stadium activity, from weather alerts, to real-time security, to traffic flow into the stadium creating a seamless flow of visitors attending a game, to insights into whether visitors prefer a full dining experience or buy food at concession stands prior to a big game.

Real-time analysis also enables staff to predict consumer preferences and plan concession and merchandise needs for current or future events. For example, as concession and dining service sales contribute a significant amount of revenue for a stadium, anticipating a fan’s preference for a full dining experience or purchasing food at a concession stand during an event is key to increasing business profitability.  Advanced crowd control management with geospatial intelligence and audiovisual notifications, supports security personnel to immediately shift the flow of fans to minimize crowding.

Reducing inefficiencies and cost requires smarter technologies. With embedded intelligence in the physical assets of an organization, Sun Life Stadium can create a command center to manage not only their data center and IT design, but also their physical assets to manage diverse parts of the facility.  Delivered as a cloud computing service, IBM’s IOC enables better scalability and aggregates disparate back-end IT systems for a comprehensive view of the organization.

“Stadiums such as Sun Life are microcosms, akin to cities, with similar requirements for services such as water, energy, transportation, communication and public safety,” said Gerry Mooney, GM, IBM Smarter Cities.  “IBM is working around the world to make stadiums smarter by infusing intelligent automation that senses and acts to improve conditions including rerouting traffic, predicting overflows, ensuring public safety and preventing outages.”

Enhanced Services for Today’s Socially Savvy Mobile Fans

There is a growing number of sports and entertainment-related social networking sites such as Facebook and Twitter  to engage fans. IBM is enabling Sun Life Stadium to compete in this increasingly interactive and social entertainment environment to not only engage with fans locally but with fans around the world.  Sun Life Stadium is further enhancing the fan experience with new mobile applications for fans to access the latest game scores and stats, and to share images and view videos of games or other events no matter where they are.  While still at home, or on the way to the stadium, fans will be able to also receive mobile alerts about the game or an event, including travel and parking instructions, information about the football teams or entertainers and targeted promotions for a concert.

Miami Dolphins dive into cloud analytics

http://www.networkworld.com/news/2012/022812-miami-dolphins-cloud-256726.html?page=1

Real-time data can help stadium staff monitor traffic, predict concession stand demand

                   By       , Network World February 28, 2012 01:33 PM ET

When Mexico takes on Columbia in a soccer match tomorrow at Sun Life Stadium in Miami, operations staff at the stadium will be able to tap into metrics such as visitor traffic patterns and concession stand spending to keep the event running smoothly. The soccer match will be the first live test of a new analytics platform deployed by the Miami Dolphins, whose home field is this stadium

The Dolphins teamed with IBM to deploy the cloud-based software, which taps into existing information sources and crunches the data to make it easier for stadium staff to be proactive about potentially disruptive events, such as parking bottlenecks, concession stand inventory shortages, and inclement weather.

For the fans, the stadium is unveiling mobile applications that deliver the latest game scores and stats, provide up-to-date travel and parking instructions for people on their way to the stadium, and can even direct fans to the concession stands with the shortest lines.

When Mexico takes on Columbia in a soccer match tomorrow at Sun Life Stadium in Miami, operations staff at the stadium will   be able to tap into metrics such as visitor traffic patterns and concession stand spending to keep the event running smoothly.   The soccer match will be the first live test of a new analytics platform deployed by the Miami Dolphins, whose home field is this stadium

The Dolphins teamed with IBM to deploy the cloud-based software, which taps into existing information sources and crunches the data to make it easier   for stadium staff to be proactive about potentially disruptive events, such as parking bottlenecks, concession stand inventory   shortages, and inclement weather.

For the fans, the stadium is unveiling mobile applications that deliver the latest game scores and stats, provide up-to-date travel and parking instructions for people on their way   to the stadium, and can even direct fans to the concession stands with the shortest lines.

The entertainment industry is increasingly interactive, and Sun Life Stadium needs to stay competitive and continue to attract   tech-savvy fans to its sporting and entertainment events, says Tery Howard, CTO for the Miami Dolphins. From parking and crowd   control to weather watching and safety services, “all of this has to be perfect and on target in order for us to position   ourselves as leaders in this space,” Howard says.

The software deployed by the Dolphins is IBM’s Intelligent Operations Center (IOC) for Smarter Cities. IOC is designed to   help manage and view interconnected operations across a city. Using software developed for urban management purposes is no   accident. A stadium is essentially a scaled-down city, complete with cars, parking, pedestrian traffic, merchants, utilities,   and personnel responsible for keeping all the services running smoothly, suggests Mike Gerentine, IBM’s vice president of   global business partners and midmarket.

“The Dolphins stadium, just like a lot of other stadiums, is really a microcosm of a city. It has a lot of the same or similar   challenges, so we’re able to take a lot of the best practices and repeatable services that we’re deploying in cities and apply   it to stadiums as well,” Gerentine says.

The cloud model is ideal for the Dolphins, Howard says. “We’re a sports franchise, not a technology company. It’s all about   who we partner with, and they in effect become an extension of our technology team,” she says. “The cloud model is perfect.   There was no disruption on our end, no need to expand or add infrastructure. It’s a great fit.”

The systems from which IOC culls data were already in place, but they operated in isolation from one another. “The IOC consolidates   and aggregates all of this into one portal,” Howard says. “Different constituents, whether they’re walking around with a mobile   device or in the control center or in our base, are monitoring all these different metrics that could impact our fan experience.”

For crowd control, for instance, the software can determine if a particular entrance gate is overcrowded and alert security staff to shift the flow of fans to other gates.

“One of the comments we hear back from our fans and season ticket members is that the ingress and egress process, getting   in and out of the stadium, becomes an issue for them,” Howard says. “The IOC has allowed us to take information from our different   systems and manual processes and consolidate the data so that we can give feedback to the people managing the parking areas,   reroute traffic and make the process a lot smoother.”

The analytic data also helps staff to plan concession and merchandise needs for future events.

Flagship Solutions Group (http://flagshipsg.com/), an IBM business partner, collaborated with the Miami Dolphins and Sun Life Stadium to deploy the   IOC software. IBM is hosting its PartnerWorld conference this week in New Orleans.

Ann Bednarz covers IT careers, outsourcing and Internet culture for Network World. Follow Ann on Twitter at @annbednarz http://twitter.com/annbednarz and check out her blog, Occupational Hazards. Her e-mail address is abednarz@nww.com.

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