Posted by: mobilitycloud | January 26, 2012

Android tablet market share surges to record 39% in Q4 + Bradford Networks BYOD Whitepaper

In today’s post I’m combining an article from FierceMobile detailing the continued growth of Android Tablets (excluding E-Readers) from the consulting firm Strategy Analytics plus a white paper I received from Bradford Networks about BYOD, which go hand-in-hand to me. Total tablet shipments in 2011 were almost 67M as Apple iOS led with 58% of the market share and Android jumping from 29% in 2010 to 39% in 2011, so the battle is brewing between those two as we wait for Microsoft’s Windows tablets to take off as well. The white paper on BYOD provides the quote “BYOD is here to stay” and provides a good background for those new to this area. Here are a couple of other quotes from the white paper as reference:

  • “The proliferation of corporate owned and personal mobile devices is unlikely to abate any time soon. By 2014, in fact, Gartner predicts that 90 percent of organizations will support corporate applications on consumer devices
  • “The consumerization of IT is happening faster than anyone expected, thanks to Apple, and threatens to overwhelm corporate IT departments. According to a recent survey by IDC, IT groups typically underestimate by 50 percent the proportion of employees using their own devices for company business. The survey revealed that 40 percent of devices used to access business applications are consumer-owned, up from 30 percent in 2010. That percentage surely won’t drop. If anything, it will grow even more quickly in coming years. “

You can download the white paper at the link at the bottom of the page. Let’s Go Mobile!

Android tablet market share surges to record 39% in Q4

Android tablet shipments tripled annually to 10.5 million units, Strategy Analytics notes. “Dozens of Android models distributed across multiple countries by numerous brands such as Amazon, Samsung, Asus and others have been driving volumes,” said Strategy Analytics executive director Neil Mawston in a statement. “Android is so far proving relatively popular with tablet manufacturers despite nagging concerns about fragmentation of Android’s operating system, user-interface and app store ecosystem.”

Total tablet shipments reached 66.9 million units in full-year 2011, increasing 260 percent from 18.6 million in 2010. Shipments scaled an all-time peak of 26.8 million units in the fourth quarter, up 150 percent from 10.7 million in the year-ago quarter. Apple led the way, shipping 15.4 million iPad units across the globe. At the opposite end of the spectrum, shipments of Microsoft (NASDAQ:MSFT)-powered Windows tablets stalled at 500,000 units, making up just 1.5 percent of the worldwide tablet market.

Strategy Analytics’ definition of tablet does not include e-readers.


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